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With so many businesses ramping up online sales, it’s important that you utilize every marketing tool available for your own company to stay relevant and competitive. Those who take advantage of social media, email newsletters, SEO, professionally written content and the many other excellent tools available today typically enjoy stronger online sales throughout the year.

Your efforts are especially important during the holiday season. In 2015 brick-and-mortar sales on Thanksgiving Day slumped to $1.8 billion from just over $2 billion in 2015. Online sales, however, doubled.

The numbers speak for themselves; a growing number of people now shop online to avoid the long lines and heavy traffic and enjoy the ease and convenience of shopping from home. Email newsletters are a great way to build customer loyalty and offer specials and discounts online, catering to the modern shopper.

Branded newsletters can be created and distributed to different groups so that you can create tailored messages to each target demographic. This is often the case with large and small businesses who may have investors, consumers and affiliates that they need to address each month. Branded newsletters are the perfect solution.

Design, layout and colors are important, along with the quality of content. Your newsletter doesn’t have to be long and wordy. In fact, studies show that shorter is sweeter. Rather than bombarding with text, include images, graphs and video to spice things up.

If you believe your email newsletter could be working a lot harder for you, then contact the experts at StockMarketRelations (SMR). We have years of experience and the right resources and tools that move our customers closer to their goals.